Marketing Management is an organizational discipline, which deals with the practical application of marketing orientation, techniques and methods in enterprises and organizations and with the management of a company's marketing resources and activities.
This is a brief introductory tutorial that explains the methodologies applied in the rapidly growing area of marketing management.
This tutorial will be useful for students from management streams who aspire to learn the basics of Marketing Management. Professionals, especially managers, aspirants of entrepreneurship, regardless of which sector or industry they belong to, can use this tutorial to learn how to apply the methods of Marketing Management in their respective enterprise.
To understand this tutorial, it is advisable to have a foundation level knowledge of business
and management studies. However, general students who wish to get a brief overview
Marketing Management may find it quite useful.