Tutorialspoint
Included in Premium Package
Purchase Includes
$ 100  9.99

Marketing Management Tutorial

Simply Easy Learning

Author: Tutorialspoint, Published on 20-Aug-2015, Language: English

Description

Marketing Management is an organizational discipline, which deals with the practical application of marketing orientation, techniques and methods in enterprises and organizations and with the management of a company's marketing resources and activities.

This is a brief introductory tutorial that explains the methodologies applied in the rapidly growing area of marketing management.

Audience

This tutorial will be useful for students from management streams who aspire to learn the basics of Marketing Management. Professionals, especially managers, aspirants of entrepreneurship, regardless of which sector or industry they belong to, can use this tutorial to learn how to apply the methods of Marketing Management in their respective enterprise.

Prerequisites

To understand this tutorial, it is advisable to have a foundation level knowledge of business and management studies. However, general students who wish to get a brief overview Marketing Management may find it quite useful.

More eBooks from Tutorialspoint

SAP Dashboards Tutorial Image
SAP Dashboards Tutorial
 
$100   9.99
 Add to Cart
Current Affairs September 2019 Image
Current Affairs September 20...
 
$100   9.99
 Add to Cart
Windows 10 Tutorial Image
Windows 10 Tutorial
 
$100   9.99
 Add to Cart