International marketing is the practice of marketing principles by industries in one or more than one country across the national borders. This is a brief introductory tutorial that explains the basic concepts, strategies and challenges included in International Marketing.
This tutorial will be useful for students from management streams who aspire to learn the basics of International Marketing. Professionals, especially managers, aspirants of entrepreneurship regardless of which sector or industry they belong to, can use this tutorial to learn how to apply the methods of International Marketing in their respective enterprise.
The readers of this tutorial are expected to have a basic understanding of how an
entrepreneur would expand his/her business from home country to one or more foreign