Display advertising is a well-planned technique used to increase the volume of sales. This is
a highly sophisticated technique that can be creative, productive, effective, rewarding, as well
This tutorial is designed to provide a basic overview of the theoretical as well as practical aspects of display advertising.
This tutorial is largely meant for students who would like to make a career in advertising. However, it will also be useful for professionals who promote their goods and services through various online channels.
As such there are no prerequisites for this tutorial. Almost anyone with a preliminary
knowledge of advertising can use this tutorial.