Anyone who is provided with a good, product, service or idea is a customer. Customer is
king because he keeps every business afloat. Whether an organization offers a product or
service, it cannot remain in business if it cannot find a group of people willing to become
its customers. In this tutorial, we will discuss how we can keep every customer – existing
or potential – happy and satisfied so that the business flourishes.
We will also cover qualities of excellent customer service and different modes of providing it, like in-person, telephone, e-mail, etc.
This tutorial is designed for professionals who have to deal with customers regularly, be it sales and marketing, customer support or help desk. This tutorial will also help those who want to take up customer service as their chosen profession.
Before proceeding with the tutorial, the reader must have some knowledge about customer service and the responsibilities of a customer service professional.