Conversion Rate Optimization, also commonly referred as CRO in short, is basically the
exercise of increasing sales and prospective leads from any website. The added advantage
is that it can be done without increasing the percentage of website visitors. By improving
or by optimizing the website conversion rate, there is a scope to get more visitors for
added activity on the website. CRO helps in attracting more clicks to your home page or
website without extra expenditure.
This is an introductory tutorial that covers the fundamentals of Conversion Rate Optimization and how to deal with its various components and sub-components.
This tutorial is prepared for those professionals who aspire to learn the fundamentals as
well as the refinements of CRO and implement it in practice. Conversion Rate Optimization
is a system, which helps in increasing the percentage or the number of visitors on a website
that further get converted into buyers/customers. In simpler terms, to make them take
any desired action on that particular web page.
This tutorial is proposed to make you comfortable in getting started with the basics of Conversion Rate Optimization and its other functions.
It is a foundational tutorial for the beginners and they can easily understand the concepts
explained here with basic knowledge of how a company or website deals with its
conversion rate and how to further optimize it. However, it will help the learners, if they
have some prior exposure to website handling along with some knowledge on conducting
surveys and any other marketing and strategy techniques.