Consumer behavior is about the approach of how people buy and the use merchandise
and services. Understanding consumer behavior will assist business entities to be more
practical at selling, designing, development of products or services, and every other
different initiative that impacts their customers.
In this tutorial, it has been our endeavor to cover the multidimensional aspects of Consumer Behavior in an easy-to-understand manner.
This tutorial will help management students as well as industry professionals who work in a product development environment, or in packaging, or for that matter, any part of a company that has an interface with the customers.
To understand this tutorial, it is advisable to have a foundation level knowledge of basic
business and management studies. However, general students and entrepreneurs who
wish to get an understanding about consumer behavior may find it quite useful.