Sales training is an integral and fundamental part of any business operational cycle. The most
important role of a Sales Manager is to provide Sales Training to the members in his team,
so that they can achieve their targets and prove their productivity. Improperly trained
salespersons often end up providing false assurances, erroneous commitments and gaps in
services. This becomes too expensive for the management to rectify at a later stage.
In this tutorial, we will discuss the basics of how to conduct business sales training in a professional environment.
This tutorial offers a brief insight into sales training and what things feature prominently in any sales training program in various organizations. Keeping that in mind, it’s going to help first-time sales managers in conducting a sales training program efficiently.
Before proceeding with this tutorial, you are expected to know the organizational model of
your company and the hierarchy of reporting.