Advertising and Marketing Communications is an art and technique of developing
and communicating messages to promote the products/services. It is creative,
demanding, rewarding, exciting, and also challenging. The sole objective of this
creative technique is — effectively aware people with information about the
products, services, and ideas.
So, this tutorial is designed to provide theoretical and practical aspects of modern advertising and marketing communications.
This tutorial is developed for the students pursuing either MBA program or Journalism program. However, the language and illustrations are so simple that any interested reader can take help of this tutorial to understand the concept of advertising and marketing communications.
As such there is no prerequisite. Any reader who has interest in this topic can read
this tutorial to understand the concept.